The “Why” Behind the Campaign: 3 quick marketing case studies show the impetus for website redesign, SEO, and social media campaigns

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Marketing Sherpa 

When the pandemic hit, the Parkinson’s Foundation was left wondering how they could continue to advance their critical PD Generation campaign. Through the use of creative focused on a specific need coupled with well-defined audience targeting, the team recruited 1,300 participants.

Cathy Whitlock, Associate Vice President of Online Communications at the Parkinson’s Foundation, is quoted and the Foundation’s website is linked. 


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